Your Social Proof examples or testimonials should highlight the key benefits of working with and show what sort of results they can expect to achieve.
Each testimonial should have a clear benefit driven title.
E.g. Sarah Lost 5kg and Transformed Her Life in Just 12 Weeks
The text should be short, to the point and highlight the benefit of your service.
Ideally include the name and other details of the testimonials so that visitors can see they are just like them.
Examples of additional information; location, occupation, age.