Below is an example explanation section. You can copy this and edit to match your business or use as a frame work and start point. Please add to your wireframe.
Explanation Section Example
At [Business Name] we understand you are the kind of [man / woman / person] who wants to be [the healthiest version of yourself?]. In order to be that way, you need
[create healthy habits to help you lose weight, get fit and ]. The challenge is
[conflicting information about what to do to get the results you want], which makes you feel [lost and confused].
We believe [transforming your health and fitness is as simple as creating healthy habits]. We understand [you may have tried and failed in the past]. That’s why we [our program is designed to take you through the process step by step to ensure that this time you get the results you want].
Here’s how it works
[What’s your three-step plan: step one, step two, step three]. So [Call them to action], so you can stop [procrastinating on your health and fitness] and start [What will their life look like if they do place an order?].