Marketing on purpose
Big mistakes
What makes you unique?
Why should they buy
Why buy in first place,
then why buy from you?
Your Brand Script
What does your avatar want
Who is the villian in their story?
What is the external problem
Their internal Problem
Their philisophical problem
Positioning yourself as a guide
Creating empathy & Authority
Give them a plan
Call them to action
Transforms them from -> to
Practical tasks
Your one liner
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